H2 2026 Sell Plan — $1.25M Across Four Lines

Board Deck Q3 2026 (vF), slide 23 — "the sell plan, cascaded" — measured against live RealGreen sold-to-date.
Window: Jul 1 – Nov 30, 2026. Every line is scored only against its own service codes.

RG pull generated 2026-07-17 07:11:04 · status 8/9, net-new · day 17 of 153 · as of Jul 17, 2026

69%
of the $93,226 due by today — $64,567 sold against the phased plan
Sold / H2 goal
$64,567
5.2% of $1,250,000
Remaining
$1,185,433
over 19.4 weeks
Lines started
3 of 4
Christmas & firewood phase in later

The plan is back-loaded — read it against the phasing, not the total

The deck phases the $1.25M by season: only $170,000 of it is due in July, and two of the four lines don't start until August. Judging today's $64,567 against the full $1.25M understates where the plan stands.

Landscape + enhancements Fert add-ons Christmas decor Firewood
$170K
140
30
Jul
$64,567 sold
$235K
140
60
20
Aug
 
$350K
140
60
80
70
Sep
 
$295K
130
80
85
Oct
 
$200K
100
20
80
Nov
 
Segment labels are $K. Column height is the month's total plan.Sep is the peak at $350K

Progress by line, against what's due today

Bar length is percent of that line's H2 goal. The tick is the phased target through today — for lines that haven't started it sits at zero. Color and label both report status.

Landscape + enhancements goal $650,000 · Brian / Ryan / Steve
$46,8647.2%
61% of what's due — 47 jobs. Brian's July is nearly all ponds, which don't count on this line.
Fert add-ons goal $150,000 · Mike D. / Dalton
$9,4126.3%
57% of what's due — 32 jobs. Mosquito/OIC $5,704 carries it; recovery + gypsum/lime $3,708.
Christmas decor goal $200,000 · Mike D. / Dalton
$00.0%
Not started — on plan — this line phases in later in the season.
Firewood goal $250,000 · Julie / CSR team
$8,2903.3%
Ahead — selling before the plan starts — 21 orders booked against a $0 target so far.
0%25%50%75%100% of line goal

The numbers

LineOwnerH2 goalJul planDue todaySold% of goal% of dueJobs
Landscape + enhancementsBrian / Ryan / Steve$650,000$140,000$76,774$46,8647.2%61%47
Fert add-onsMike D. / Dalton$150,000$30,000$16,452$9,4126.3%57%32
Christmas decorMike D. / Dalton$200,000$0$00.0%n/a0
FirewoodJulie / CSR team$250,000$0$8,2903.3%ahead21
Total$1,250,000$170,000$93,226$64,5675.2%69%100
Perimeter pest (yr-1 upside)outside the plan$200,000$7200.4%4